Home electronics
On their counter, before it ships.
An appliance is bought for a space that is already full. Custivo stands yours in the customer's own home at true size, so whether it fits is answered on the product page rather than after delivery.
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The dimensions table is not an answer
Four things a customer needs to settle before ordering an appliance, and a spec table settles none of them.
The gap it has to fit
A customer knows their own kitchen by eye, not in centimetres. Dimensions do not land, so how much of the counter the appliance will take is left to guesswork.
Bigger than the photo suggested
Studio shots crop to the product, so a kettle and a stand mixer arrive looking the same size. The first real sense of scale is the box on the doorstep.
How it looks next to what they own
An appliance sits out on the counter, in view, every day. Finish and colour matter the way furniture's do, and a white background says nothing about a kitchen.
The return that costs more than the margin
A large appliance comes back by courier, sometimes damaged, often unsellable at full price. "It did not fit" is the most expensive sentence in the category.
In the wild
Fakir customers see it on the counter
A recording from Fakir's own store: the Custivo viewer on a live product page, opened by a customer the way anyone else would open it. Nothing was staged for the video.
What an appliance store uses
The question is spatial before it is anything else, so AR leads and the configurator follows.
How it works
From a spec table to a kitchen
1
Start with what comes back
Appliance catalogues are long and returns are concentrated. Model the lines that get sent back for size, and the hero products, first; the tail can wait.
2
The body once, then each finish
The geometry is modelled once and the finishes are built on top of it. Each colour needs its own setup, so it is its own item.
3
Publish and let the customer do the rest
The button sits on the product page. The customer taps it, points their phone at the kitchen, and the appliance appears on the counter.
Built for products bought by the centimetre
True-scale AR, no app
The appliance is placed at its real dimensions through the mobile browser. There is no store listing to visit and no download between the customer and the answer.
Measurements on the model
Dimensions can be shown on the product itself, so a customer reads the height where the height is rather than scrolling to a table.
A finish is a surface, not a colour
Steel, matte white and copper are rendered as real surface properties, which is what makes brushed steel read as brushed steel instead of a tinted photograph.
Fewer returns, less damage
Every large item that stays sold is a collection appointment you never have to book and a product that does not come back scratched.
How appliance models get made
Every appliance is drawn before it is tooled, and that CAD file sits with the manufacturer. If the product is not your own you rarely hold it, but it is worth asking the brand for: optimised for a browser, that geometry becomes the model a customer turns over on the product page.
Where there is no CAD, the product is modelled from photographs and the dimensions you already publish. Accuracy matters more here than anywhere else because true scale is the entire promise, so the measurements come from your spec sheet rather than being estimated from an image.
Start narrow. Put the line that gets returned most live during the 7-day trial and watch its add-to-cart rate. The bigger win is on the returns side, but that number arrives later: it needs a full return window to close first.
It installs on the platform you already use.
We have native apps on Shopify, ikas, Wix and Salla, and everywhere else it installs with a single script tag.
The 3D viewer and AR are in every plan; the configurator is included in the Scale plan. Plans also differ by how many scenes you publish, so a range can go live one product at a time.
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Start showing your products in 3D.
Set up your first 3D scene today. Free for 7 days.
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