Computers
The build they made, seen before they buy.
A configurable PC is sold from long option lists, while the one photo on the page is a build nobody ordered. Custivo turns that list into the machine itself.
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The spec sheet is doing all the work
Four places a build-to-order sale leaks, and every one of them is a picture that stopped matching the order.
One photo, forty builds
The image at the top of the page is a single configuration almost nobody orders. A customer who picks a different case, a white shroud or an air cooler is buying a machine no photograph on your site shows.
Options with no visible payoff
A glass side panel, a braided cable kit, an ARGB fan set: these are bought with the eyes, and a line of extra cost in a dropdown gives the eyes nothing. Most customers skip them.
"Will this fit my desk?"
Tower height, radiator clearance and monitor footprint are decided from a dimensions table, then discovered on a desk that turns out to be too small.
The same questions, every day
When the page does not answer, the customer asks you instead: which panel is glass, what does it look like lit up. The same questions get answered again every day, and most of them never become an order.
What a computer store uses
The parts are the product here, so the configurator leads and the viewer backs it up.
How it works
From dropdowns to a machine
1
Model the case, not the catalogue
One chassis carries an entire product line. Start with the case your builds share and the parts a customer can actually see through the glass.
2
Wire the options to the parts
Each choice in the configurator maps to something visible on the model, so picking a cooler or a fan colour changes the machine rather than only the price.
3
Send the exact build to the cart
What the customer configured is what reaches the basket: the selection travels with the line item instead of being retyped in a note field.
Built for build-to-order
Options that change the picture
Every selectable part is a visible part. The customer is choosing a machine with their eyes, not filling in a form and hoping.
One chassis, a whole range
Product lines share a case. Model it once and the range's variants become configurations of the same model.
The configured build reaches checkout
The selection is carried into the cart with the order, so what was built on the page is what your build bench receives.
Desk-check it in AR
Tower or monitor placed at true size on the actual desk, so the footprint question is answered before the order rather than after delivery.
How PC models get made
This category usually has the models already. Cases are engineered in CAD before they are manufactured, and that geometry, optimised for a browser, is what a customer turns over on the product page.
The work that matters is not modelling, it is mapping: deciding which options are visible and tying each one to a part of the model. A component behind a closed panel changes the price, not the picture, and does not need to be in the configurator at all.
Start with one chassis and its visible options. The 7-day trial is enough to put a single line live and see whether customers configure further, and whether they attach the upgrades they used to skip.
It installs on the platform you already use.
We have native apps on Shopify, ikas, Wix and Salla, and everywhere else it installs with a single script tag.
The 3D viewer and AR are in every plan; the configurator and customization are included in the Scale plan. Plans also differ by how many scenes you publish, so a range can go live one chassis at a time.
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Start showing your products in 3D.
Set up your first 3D scene today. Free for 7 days.
7-day free trial · No credit card required · Cancel anytime.