Carpets & rugs
Rolled out on their own floor.
A rug is bought for a room that already has a sofa, a colour and a light. Custivo lays yours on the customer's own floor at true size, so they can see how much of the room it covers before it ships.
7-day free trial · No credit card required · Cancel anytime.
Nobody can judge a rug from above
Four questions a rug buyer asks before ordering, and a top-down studio photograph answers none of them.
160 x 230 means nothing
A rug is sold in centimetres and lived in square metres. The customer is asked to picture a rectangle they have never seen, in a room they know like the back of their hand.
The pattern reads differently on a floor
A photograph shot straight down flattens the pile and shows the whole design at once. In a room, half of it sits under a sofa and the rest is seen at an angle.
Colour under the room's own light
Wool and viscose take light completely differently, and a studio sweep tells a customer nothing about how the colour will land under their own lamps.
The return that needs two people
A rolled rug is not a parcel. A return is a collection, a courier and a piece that may never sell at full price again, and "too big" is the reason most of the time.
In the wild
Empera customers roll it out at home
A recording from Empera's own store: the Custivo viewer on a live product page, opened by a customer the way anyone else would open it. Nothing was staged for the video.
What a carpet store uses
Size and pattern are the two questions, and the customer's own floor answers both.
How it works
From a size chart to a floor
1
Start with the sizes that come back
Rug catalogues are long and the returns concentrate in a few designs and one or two sizes. Model those first; the tail can wait.
2
The design once, then each size
The design is modelled once and the sizes come off that model. Each size still needs its own setup, and it is priced separately.
3
Publish and let the customer do the rest
The button sits on the product page. The customer taps it, points their phone at the floor, and the rug rolls out onto it.
Built for products bought by the square metre
True-scale AR, no app
The rug is laid at its real dimensions through the mobile browser. There is no store listing to visit and no download between the customer and the answer.
Sizes on the floor, not in a table
Every size you publish unrolls on the customer's own floor. Which one suits the room is seen rather than worked out from a chart.
Wool that looks like wool
The surface comes from your own photograph, but on the model it is no longer flat: it carries pile and sheen. The customer looks at it from where they stand in the room, not straight down.
Fewer returns, less freight
Every rug that stays sold is a collection you do not schedule and a piece that does not come back rolled, creased and unsellable.
How rug models get made
A rug is among the cheapest categories to model, because the geometry barely changes: a rectangle with a pile and an edge. The work is in the surface, not the shape.
Your own product photograph becomes that surface, carrying the pile and sheen the rug actually has, so what the customer compared in your listing is what unrolls on their floor. A new design is a new image on a model you already own.
Start narrow. Put the design that gets returned most live during the 7-day trial and watch its add-to-cart rate. The bigger win is on the returns side, but that number arrives later: it needs a full return window to close first.
It installs on the platform you already use.
We have native apps on Shopify, ikas, Wix and Salla, and everywhere else it installs with a single script tag.
The 3D viewer and AR are in every plan; customization is included in the Scale plan. Plans also differ by how many scenes you publish, so a collection can go live one design at a time.
Compare plansFrequently asked questions
Start showing your products in 3D.
Set up your first 3D scene today. Free for 7 days.
7-day free trial · No credit card required · Cancel anytime.