Footwear
On their feet, without the trip to the store.
Footwear is bought on fit and stance, and a catalogue photo shows neither. Custivo puts the shoe on the shopper through the camera they already have, and lets them turn the pair over on the product page.
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Where a photo stops working
Four moments in a footwear purchase that a flat image cannot answer — and that your returns desk pays for.
"How chunky is that sole, really?"
Sole height is the first thing a buyer asks and the hardest thing to read from a studio shot. Turning the shoe in 3D answers it in a second.
Colour that does not survive the studio
A bone white and an off-white look identical under studio light and completely different on a foot. On-camera try-on shows the pair in the shopper's own room light.
Two pairs ordered, one kept
A shopper who cannot decide between two styles orders both and sends one back. A second pair that never ships costs you neither the delivery nor the return, and the margin stays where it is.
Chunky styles bought on stance
Sneakers, boots and platforms are chosen by how they sit under a leg, not by a top-down photo. Try-on is the only way to show that before the box arrives.
In the wild
Fashfed shoppers try them on
A recording from Fashfed's own store: try-on running on a live product page, opened by a shopper the way anyone else would open it. Nothing was staged for the video.
What footwear stores use
In footwear, three experiences earn their keep at once. And the order is no accident: the first thing a shopper wonders is how the pair sits on their feet.
How it works
From catalogue to live try-on
1
Start with the styles that come back
Not the whole catalogue. Your top sellers and your highest-return styles are where the first models pay for themselves fastest.
2
Models made from your own product
Either send us the pair, or photograph the shoe from every angle and upload the shots to Custivo — the 3D model is generated automatically.
3
Publish to the product page
The button lands on the page your shoppers already visit. Nothing changes about your theme, your checkout or the way you take orders.
Built for how shoes are sold
Live foot tracking in the browser
The camera runs on the device — no upload, no app download, and nothing about the shopper's video leaves their phone.
Works on the phone they are holding
Footwear traffic is mobile traffic, and try-on is designed for a phone held at arm's length.
See which styles get tried on
Every try-on is counted against the product it belongs to. You can see which pairs get tried and which get added to the cart, then choose the next batch to model from that.
Fewer boxes coming back
The more clearly a shopper sees before they order, the fewer returns come back. The cheapest return is the one that never gets opened.
How footwear models get made
A shoe is one of the best 3D subjects there is: the form is fixed, the scale is known, and every size of a style runs off the same model. Colourways are modelled separately — the materials and the panels really do differ — so the work is counted per colour, never per size.
You do not need a 3D team. Send us the physical pair, or photograph the shoe from every angle and upload the shots — either way the model is produced for you.
You can also start with what you have: if your studio already shoots on a turntable, those frames will do the job. A 7-day trial is enough to put one style live and see what happens to its add-to-cart rate.
It installs on the platform you already use.
We have native apps on Shopify, ikas, Wix and Salla, and everywhere else it installs with a single script tag.
Try-on is included in the Scale plan, while the 3D viewer and AR are in every plan. Plans also differ by how many scenes you publish, so a footwear catalogue can start with one style and grow.
Compare plansFrequently asked questions
Start showing your products in 3D.
Set up your first 3D scene today. Free for 7 days.
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