Product personalization is the customization of a product to a person's specific needs and preferences. In the period when digital marketing was not implemented yet, a similar shopping experience was offered to every customer, where only traditional marketing methods were used. But there is one point that is overlooked: every customer has different tastes, preferences and interests. And yet, it would not be right to expect every customer to like and buy the same product. Based on this understanding, brands have had the opportunity to establish closer contact with customers with digital marketing. In today's e-commerce world, where customer feedback can be obtained instantly and customer profiles can be created in detail, product personalization can now offer more personalized experiences. Products are determined according to everyone's own taste and needs, and advertising campaigns and marketing studies are prepared accordingly.
Thousands of different product groups are sold in e-commerce. As a result of this, we can make many examples about product customization. When purchasing a bag, the customer can choose features such as color, material and size (small, medium, large) according to his preference. It can examine the lens color, bridge and spectacle belt colors in a sunglasses. While purchasing a t-shirt, he/she can determine the features such as color, model, cut and text/graphic design.
Let's take product personalization as an example from daily life. Let's consider a sneaker model. You actually liked the model you saw. But you want to make changes in the details that you don't like. This is where the privilege of product personalization comes into play. You changed the sole color and used different preferences in places such as the body and laces. And you positioned the completed model in your environment using augmented reality technology. Your snekar model, which you have created completely according to your tastes and preferences, is here with its realistic and dimensioned form.
As you can see, product customization provides many benefits. As a result of extensive analysis of customer requests, better service is provided by making the right product orientation. In addition, while the customer feels more special, the rate of re-preferring the brand after shopping with product personalization increases. Some studies show that 80% of online shoppers are more likely to prefer brands that promise product personalization experiences. On the other hand, there is a significant increase in the sales of brands that make product personalization. In new generation marketing strategies, where customers are not just a number, product personalization is very important for e-commerce, where it is aimed for each customer to feel special and to buy the services or products that are exactly suitable for them.
Product personalization, which provides many advantages both in terms of customers and brands, can be described as the right marketing strategy. With Custivo, which we position as an augmented reality and product personalization infrastructure provider, you can integrate all your product groups with your existing website in seconds, and meet your customers with more innovative solutions.
