Augmented reality in e-commerce is a valuable technology that is rapidly spreading today. This technology is most common in daily life. In our country, where almost half of the population is working people, we want to devote the time left from business life to issues that increase our quality of life. However, it can be a serious waste of time to get the products we need in our daily life by going to shopping stores. Augmented reality in e-commerce facilitates our work at this point and allows us to save time. Most of us now do our shopping on e-commerce sites. However, we can only see photos of the products we need on e-commerce sites. At this point, there is a concept that will provide major benefits for both users and e-commerce sites: Reality!
We see that the rise of augmented reality technology in e-commerce has gained momentum in recent years. So much so that, according to a market research report, it is stated that the global augmented reality market will exceed 88.4 billion USD by 2026. When we look at this report, we can say that augmented reality in e-commerce will continue to appear in every aspect of our lives by revolutionizing it. Let's clarify the concept of augmented reality in e-commerce with an example. Let's say we want to buy a duvet cover set for our bedroom. The fact that the images on the bed linens on the online sales sites do not fully reflect the product itself shows the need for augmented reality technology in e-commerce. Another issue is that the photos taken for e-commerce sites are usually presented under very stylish lights, in large spaces and with other objects that highlight the product. In fact, what matters to us is how the product will look in our home. You may find it difficult to find answers to questions such as the pattern, size, and suitability of the duvet cover for your room. Let's imagine that we are looking at this product using augmented reality technology. You went to your room and pointed your phone at your bed. Your augmented reality duvet cover model is on your bed in seconds using augmented reality. You turn around, you can even examine the patterns and the texture of the fabric by zooming in on the product, and you try to make your choice. And you realize that the time you spend doing all this is even shorter than the time you spend going to the store.
In addition, with the arrival of the Z generation, we see that the understanding of shopping has changed. For example, let's consider a user who wants to buy sneakers. Using augmented reality technology from his phone or tablet at home, at school, at work, that is, at any location he wants to look at, he positioned the sneaker he was considering in three dimensions. He walked around the product, examining its appearance, fabric structure of the shoe, sole and many more features. Thinking that it was exactly the sneaker he was looking for, he sent it to the basket. It's that easy to shop with augmented reality technology in e-commerce! Based on this shopping example, we can directly see its advantages in three main items in terms of customers, brands and returns. The first is the time savings of the customer; more informed purchasing and a better experience. Another is the realistic sales process provided by the brand thanks to the augmented reality technology and the increase in sales rates as a continuation of this. Our last item is the return part, which is seen as an extra effort. Having so much information about the product reduces your chances of returning it; The customer will not lose time and money in returning, and the brand in return transactions.
Based on this, we see that brands that want to be a pioneer in the sector, to follow the developing technology closely, and to strengthen their own digital network, have incorporated a new understanding after the augmented reality technology in e-commerce. The fact that augmented reality technology, which strengthens the reality of the image, has become so important for e-commerce, prompts brands to use this technology day by day. The opportunity to be close enough to touch the products so easily, without leaving the comfort zone, is a unique opportunity for today's digital world.
