Augmented reality technology provides customers with virtual information and visual effects in a real-world environment. What is mentioned here is that the product you want to buy can be viewed anywhere. Since the beginning of the concept of online shopping, product images are displayed in one dimension. Objects offered for sale are professionally photographed and presented to customers. But at this point, the customer can only see the part of the product indicated in the photos. Considering that most brands display products with a few photos, it would not be wrong to say that there are too many question marks in the mind of the customer. With the introduction of augmented reality technology into our lives in recent years, it is aimed to remove these question marks. Because augmented reality allows the customer to see any product group in 360 degrees, that is, from every angle. The customer gains complete knowledge of the product he wants to buy by turning it in any direction, zooming in or out.
We can examine the advantages of augmented reality for the customer in a few articles;
- Better understandability: Augmented reality provides better understandability by providing customers with more information about products and extra content. For example, for users who want to have a tattoo, it can create uncertainty in the mind of the customer how the tattoo that has not been erased from the body for many years will look like. Using augmented reality technology, the customer holds his phone to the surface he wants to have the tattoo done and has the opportunity to go directly to the decision-making process. As can be seen from this example, customers make better decisions when they know more about the products.
- Increased customer loyalty: Augmented reality provides customers with a more realistic and enjoyable experience, enabling them to bond more closely with brands and increasing customer loyalty. Thus, customers become more loyal to brands and buy more products. This item is one of the most important points in the advantages of augmented reality for the customer.
- More efficient shopping: Augmented reality allows customers to see what products will look like at home. In this article, we can exemplify the parents who want to buy a stroller. Baby carriages, which have many options from safety to comfort, are difficult issues for parents to decide. You can examine everything from the design of a stroller to its accessories, from the comfort of the baby's bed to its metal parts, using augmented reality. This gives you a more efficient shopping experience.
- Easier learning: The use of augmented reality technology in the field of education creates an opportunity for easier learning. It allows the history student to visit historical sites through virtual tours, for veterinarians to see the anatomical structure of animals in detail, for doctors to use a visualized model during surgical operations and to gain a better understanding during patient treatment.
Brands that prioritize customer satisfaction should recognize the advantages of augmented reality for customers and incorporate this technology into their structure. The brand using augmented reality technology as a tool; offers its customers more realistic, interactive and understandable experiences.
